MAXIMILLIAN® a global superstar for the roarin' 2020s...
Discovered in 2008 after a nationwide talent search by 8-time Grammy Award® winner Usher, Maximillian Goldberg, an operatically-trained Leggero Tenor, songwriter, producer, and multi-instrumentalist - was one of 20 teenagers flown to Hollywood for Body by Milk's "Got Noise?" filmmaking competition, in partnership with Usher's long-running successful charity "Camp New Look". Maximillian was selected in 2008 over of tens of thousands of entrants after the then-17 year old's music video treatment was chosen as a finalist. Max captained "The Killer Bs" and defeated eventual Golden Globe Award® winner Ramy Youssef's "A-Team" by garnering hundreds of thousands of votes after both teams' competing music videos, both featuring Usher performing "More" (the final single from his Grammy Award winning album "Raymond v Raymond"), were placed online in a head-to-head battle. Maximillian looks back fondly and likens years of working with Usher to "being on The Mickey Mouse Club". Max joked to an interviewer in 2021, "I'm absolutely Ryan Gosling and Ramy is Keri Russell. He's got long curls and the hit TV show!"
THE LAST SON OF KRYPTON was born in Flint, Michigan on May 8th, 1991 while Amy Grant's "Baby, Baby" cradled the #1 spot on the Billboard Hot 100. Though Flint is Max's first home, they were primarily raised in Missouri City, TX, an affluent Houston suburb flaunted by Destiny's Child on "MTV Cribs" in 2001. Travis Scott attended Maximillian's rival high school, but the two would have been classmates if it weren't for Maximillian's acceptance into the nearby, Emmy-winning "Hightower Electronic Media Academy". In addition to Flint and Houston, Maximillian also spent childhood years in Madison, WI, Denver, CO, and Kansas City, MO. Max's father is a British-American marketing exec of English (Christopher Reeve is a distant cousin), Scottish, Welsh, Irish, and French-Canadian ancestry. Max's mother Yolanda, an African-American of Nigerian and Russian-Jewish descent, was a successful Gospel singer prior to becoming partner at her Texas law firm. Max's Goldberg/Russian-Jewish lineage dates back to the mid-1800s mass migration of Jews from Russia to the American South in Arkansas.
Raised an only child, Maximillian was named after St. Maximilian Kolbe (born Raymund Kolbe in 1894), a Catholic saint and martyr that sacrificed himself to die in place of a stranger while imprisoned at Auschwitz in Nazi-occupied Poland during World War II on August 14, 1941, now known as "St. Maximilian Day". "X-Men" actress Halle Berry's birthday falls on "St. Maximilian Day" and fortuitously in 2004, she gifted a 12 year old Maximillian Goldberg a sweet first taste of Hollywood: her "Hallewood" Fan Club named Max "Groover of the Quarter" and prizes included a phone call from the Oscar®, Emmy®, and Golden Globe-winning actress, then-filming DC's "Catwoman" in Canada. Halle knew Maximillian's mother was a singer and though Max was a student at Houston's prestigious "Meyerland Performing and Visual Arts Middle School" Halle caught Max off-guard by asking if Max was a singer as well. "Oh no! I could break glass with my voice!" the lying 12 year old replied, to a very suspicious Halle. Maximillian says Halle's "super" phone call changed everything.
Maximillian is a fifth-generation performer. Their paternal great-great-grandparents owned and operated a traveling entertainment show featured in Billboard Magazine throughout the 1940s and 1950s, the "Groves Greater Shows". Max's maternal great-grandparents owned Flint's first black owned record shop in the 1960s. Max's grandfather Wiley was a Northern Soul singer in Detroit during Motown's peak in the 1970s before his untimely murder in the early 1980s. Shortly before his murder, Wiley briefly worked in Hollywood as a background vocalist for 3-time Grammy winner & Hollywood legend Lena Horne. At the time, Lena was preparing to record a duet album with the Chairman himself, Frank Sinatra. Over a decade later, Maximillian's mother had a successful career as a Gospel singer throughout Texas. Outside of megachurches, Yolanda also sang background vocals for 4-time Grammy Award winner Lyle Lovett. As a child, Max watched their mother, a classically trained Soprano, perform for thousands of people every week. Max listened intently to Yolanda's heavenly range and took detailed (high) notes...
During pre-production for Usher's music video in 2009, the world stopped. Maximillian's childhood hero and inspiration passed away. Michael Jackson's death upended Usher's schedule; the long-planned video shoot was placed on hold indefinitely. The world watched Usher's tear-filled rendition of "Gone Too Soon" at Michael's funeral. Months of uncertainty followed Usher's performance, but in December of 2009 the newly crowned King summoned dozens of teenagers to California to shoot their separate, competing music videos with him. After learning a few dance moves from Usher in the flesh, Maximillian led "The Killer Bs" team to the 1st place gold medal (and prizes) by shooting their own music video. "Vote for Team B! (feat. Usher)", set to Grammy Award & Academy Award winner Lady Gaga's song "Love Game" featured (in addition to bee-stingin'-rump-shakin') Usher saying "Vote for Team B!" Maximillian's Lonely Island/SNL-style skit (ironically, Lorne Michaels would later be a client of Maximillian's at CAA) surged in popularity by going viral and eclipsing the actual competing Usher videos in popularity. The success of the "Vote for Team B!" video also led to a partnership with The Coca-Cola Company; Coke flew Maximillian to Atlanta and for a VIP tour of their global headquarters before placing Max in a high-profile commercial for Sprite's "Refreshing Films" teen filmmaking program. The Sprite commercial was way too hot for TV: in 2011 it ran nationwide on every single movie theater screen in the U.S.A. in front of megahits Fast Five, Bridesmaids, and Wes Craven's final film Scream 4. Max credits the joy their classmates, friends, and family had at seeing them on the big screen - representation - as a chapter "to be continued"...
Tremendous fan support won Maximillian's "Got Noise?" MacBook Pro, which became a gift that kept on giving. Max used it to record a first set of demos, including a cover of Sam Smith's "Latch" that ended up MTV and RCA Records in 2013. Some listeners had a difficult time discerning the difference between Maximillian's cover and Sam Smith's original. Mariah Carey's early songs "Vision of Love" and "Love Takes Time" were sometimes mistaken as Whitney Houston's by those without MTV. Naysayers accused Maximillian of uploading Sam's original song and slapping their own name on it. Vindication came. In 2017, Sam Smith and a then-unknown Maximillian Goldberg crossed paths at an L.A. club. Sam was in town finishing "Pray" with Timbaland, the final track on "The Thrill of It All". On 4/11/2017, Maximillian spotted an incognito Sam across the club and slithered across the room. Max didn't explain the "Latch" fiasco or the already-arranged duet for the two of them, a cover of Whitney Houston and Mariah Carey's Oscar-winning "When You Believe" (transposed down 7 semitones). Like DiCaprio's Jack Dawson in Titanic, Maximillian felt obligated to help a (Oscar and Grammy winning) fish-out-of-water blend in, dance, and have a good time. Despite Sam sticking out like the Queen of England at the grimy club, they danced the night away before taking a selfie together (a photo Maximillian calls "Cinderella's glass slipper"). Maximillian's parting words were "No more lonely hours for you!" Sam flew to London the next morning and they never saw each other again. That's not where the story ends, though. The first song Sam Smith wrote after that fateful night went on to become the most played song on the radio in the entire WORLD in 2019...
"Ohh Baby, Baby I'm Dancing With A Stranger"
In 2010, after Usher but long before possibly inspiring a worldwide smash, Maximillian was still a student at The King's College in New York City's Empire State Building, then known as the world's tallest campus. After reaching out for a few rounds of interviews, MTV hired Maximillian at 19 years old to work under Michael Mottola's (son of the former Chairman & CEO of Sony Music Entertainment, Tommy Mottola) Studio Production team. Max was their youngest Intern and worked closely on-set with Kesha, Justin Timberlake, Drake, and Nick Cannon. Nick made the entire production crew erupt into laughter thanks to his response to a question inquiring whether he had trepidations about potentially fighting Eminem to defend his then-wife, a secretly pregnant Mariah Carey, given Eminem's muscular photos circulating online. "Man that's PHOTOSHOP!" Other than one moment of Nick Cannon-induced laughter, Maximillian never broke character at MTV. As a devoted intern and undercover artist, Max finished the semester by organizing a concert in Times Square for (billionaire/fraternal twin/the Janet to Max's Michael) Rihanna. After conquering MTV and New York City, Max spent a year interning in Los Angeles for Universal Pictures, Marvel Studios, The Walt Disney Company/ABC, and ended the non-stop, Midas-touched internship streak at Sony Pictures/Columbia Tristar Motion Pictures Group subsidiary, Screen Gems.
As a Sony subsidiary, Screen Gems' directive from Tokyo is simple: place Sony Music artists in box office smashes. Chris Brown's "This Christmas", Beyoncé's "Obsessed", and Justin Timberlake's "Friends with Benefits" alone grossed $273 Million at the box office from a combined budget of $68 Million. Those are just a few highly lucrative examples of Sony Music artists leveraging their unique relationship with the Sony corporate umbrella (neither Universal Music nor Warner Music are connected to their similarly-titled film entities) to tremendous financial success. It was during Maximillian's semester at Screen Gems (located on the Sony Pictures backlot in Culver City and attached to the soundstage where The Wizard of Oz was filmed: Stage 6) that megastar Whitney Houston's shocking death stunned the world. Outside of those who knew her intimately, Screen Gems was especially rocked: her unfinished final film "Sparkle" had a laundry list of re-shoots on the schedule. But now Whitney was gone. Never one to shy away from a challenge, Maximillian worked tirelessly alongside the Screen Gems executive team in a mad dash to do the impossible: finish Whitney Houston's final film without Whitney Houston. Screen Gems, with Maximillian's Midas touch on their side, rose to the occasion. "Sparkle" was completed and released later that year and became a box office smash, earning back double its budget. Aside from her untouchable music career, Maximillian credits Whitney's graceful transition into acting as something Max aspires to emulate someday. However...other than a 2014 Olympics commercial, Maximillian continuously declines all acting roles. In 2015, Max turned down an offer to star in a Judd Apatow pilot. Nurturing music comes first for Maximillian, just as it did for Whitney.
After "Sparkle", Maximillian returned to New York City to finish a Bachelor's Degree in Media, Culture, & the Arts, an entire year early (despite a year away balls-deep in Hollywood). Max bounced back to Los Angeles in early 2013, home ever since, and took a post-graduate job as an assistant to Stevie Wonder's agent Brett Steinberg at Creative Artists Agency's world headquarters in Century City (colloquially known as the Death Star). Max then moved up to Brand Partnerships under Tera Hanks (who now runs Will Smith's "Westbrook Inc.") and completed extensive work for clients Lorne Michaels, Kerry Washington, and Halle Berry (though like Cinderella, Maximillian was locked away in a cubicle when Halle came for a meeting). After endless suspicion that Maximillian was better suited to be an eventual CAA client, after a boss's encouragement Max took a leap of faith and left CAA to train under world-renowned vocal coach Seth Riggs's (Michael Jackson, Prince, among countless other legends) Speech Level Singing curriculum. Away from New York's brutal winters and claustrophobic living quarters, Maximillian discovered the true extent of their distinct Leggero Tenor range (Stevie Wonder, Michael Jackson, Axl Rose, Brian McKnight, The Weeknd).
To Max's surprise, they discovered a whistle register, long-thought unthinkable and impossible in those with XY chromosomes! Max's belting range shared similarities to Mimi's, with rich lows and angelic highs, but even Max was shocked to learn that even when it comes to a high-flying whistle register "Maxi" & "Mimi" truly have Something In Common. In 2013, during a chance encounter in Beverly Hills with Golden Age Actress Anna Maria Alberghetti (and world-renowned Soprano like Mariah Carey, Ariana Grande, and Maximillian's mother, Yolanda), Max asked for advice on controlling their newfound whistle register. Anna Maria (lead in 1960's "Cinderfella" & whose co-stars have included Dean Martin and Bing Crosby) frightened Maximillian by immediately flicking them in the forehead..."Sing from here!" In 2014, Anna Maria's advice paid off. Maximillian broke the Guinness World Record for Highest Vocal Note by a Male, an Eb8: higher than any note on the piano!
Almost a decade after Max's initial discovery, Tinseltown got its first taste of Maximillian's earth-shattering five-octave vocal range with debut single PLAYERS CLUB. An homage to the Golden Age of Hollywood, Maximillian was lyricist, composer, and co-produced the song (along with a long since-fired collaborator who will not receive any publicity on Maximillian's website and whose incompetence is the reason the mercilessly petty Mr. Goldberg pulled the hit track from streaming services in 2020). The legendary "Thug Misses" herself, "My Neck, My Back" rapper Khia congratulated the track crossing 1 Million streams in a hilarious sensational video that continues to attract buzz. Now in 2021, Maximillian follows up the international success of single 1.0 with a full length LP, INXSCAPABLE. Packed with radio-ready pop jams, candy-coated with sweet, juicy, silky-smooth urban appeal, INXSCAPABLE is destined to "Usher" Maximillian Goldberg into a high-stakes bidding war between the big 3 major labels!
After floating under the radar like a butterfly, Max is ready to sting the airwaves like a bee. ICONOGRAPHY, featuring TikTok smash single Pop That (Shake It), assembles an A-list team of hot new producers from six different continents. Maximillian was committed to selecting the final tracklisting ONLY after combing through each and every single song among the countless submissions they receive almost daily. The best of the best made the cut. Recorded while international Covid-19 restrictions remained in place, leaving traditional collaboration out of reach, ICONOGRAPHY features tracks from producers in the United States, Canada, the United Kingdom, South Korea, Paraguay, Croatia, France, Nigeria, and Australia. CRIKEY! People all over the world are searching for Maximillian Goldberg, but the one place you're guaranteed to find him?
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